On April 27 at 9:30, Mark-Oliver Würtz will defend his PhD thesis in room 001, Konrad-Zuse-Haus. The thesis's topic is „Integration of demand-oriented mobility services into traditional public transport enterprises: a Reference Enterprise Architecture recommendation“.
Abstract
New mobility services (NMS) such as car sharing, bicycle and e-scooter rental systems, and on-demand transport services have become increasingly important in recent years. They are already changing the way people move around cities and will also strengthen public transport in rural areas in the foreseeable future. These demand-oriented transport services are increasingly influencing the tasks, roles, and IT landscapes of traditional public transport companies. In their current form, most of these companies are designed for supply-oriented scheduled services, which creates a structural and technical divide between traditional and new mobility logics.
Against this backdrop, this dissertation examines how NMS can be systematically and sustainably integrated into traditional supply-oriented German public transport compa-nies. The research contribution lies in the development of a domain-specific enterprise architecture model that can serve as a reference solution for transport companies. It builds on existing industry standards such as the ITVU model and VDV architecture ele-ments and supplements them with new components for platform integration, process coupling, fare management, and digital services.
The research project follows the Design Science Research (DSR) approach. The archi-tecture model was developed iteratively and validated in an evaluation with nine epi-sodes involving experts from transport companies, industry associations, and technology providers. The result is a strategically and technically integrated model that combines traditional and demand-oriented forms of mobility, in particular NMS.
The architecture model contributes both theoretically and practically to the further devel-opment of domain-specific enterprise architectures in the mobility sector. It creates a conceptual and methodological basis for the digital transformation of transport compa-nies and shows concrete ways in which NMS can be integrated into existing IT, process, and governance structures.