The business model of an enterprise defines, in a nutshell, what products and services are offered by an enterprise for what customer groups to achieve defined business goals and a viable economic situation. In a digital business model, the products and/or services of an enterprise and the way they are provided and delivered are largely digital, i.e. based on IT, often involving mobile devises, collecting data using sensors, and new services and user experience.

Analysis and development of business models are a core competence of the chair business information systems and require a much more detailed and differentiated understanding of business models than indicated by the above simplified description. Typical perspectives to be taken into account in business models are what value creation happens in an enterprise, what services and products are offered based on this value creation, what suppliers are required, how the market situation looks like (demand structure and competitive situation), how revenues are generated and what the distribution model for the products and services is.

In addition to business model analysis and development, implementation of business models I another important aspect of our research. This includes the effects and changes in enterprise architectures and technology building blocks for new business models and digital transformation, such as interactivity, availability, contextualization, mobility, networking, user experience or scalability.